A company name often signifies more than just a label – it can embody the values, vision, and personality of a business. For Benchmark Planung GmbH this is especially true. The name unites two languages, English and German, and tells a story closely linked to the personality and experiences of the founder.
Benchmark Planung combines the English word Benchmark with the German word Planning. Diese Verbindung spiegelt die Biografie der Gründerin wider: Obwohl deutschsprachig, verbrachte sie das erste Vierteljahrhundert ihres Lebens in einer englischsprachigen Umgebung, die sie geprägt hat. Der Name verbindet also nicht nur die beiden Sprachen, sondern auch die kulturellen Einflüsse, die die Gründerin in ihre Arbeit einfliessen lässt.
The term "Benchmark" originated in land surveying. Historically, a benchmark was a Benchmarkfixed reference point, called a "height mark," used to measure elevations and distances accurately. Markings on stable features, such as walls or rocks, provided a foundation for further measurements. Today, in a broader sense, a benchmark represents a standard or reference value against which quality or performance is measured. The term has become widely adopted in fields like business and project management to denote a standard for assessment and comparison. This meaning aligns perfectly with a planning firm focused on evaluating, preserving, and enhancing existing structures.
The logo of Benchmark Planung GmbH holds significance alongside the company name. It features an elevation mark – a precise point used in cartography and geodesy to define specific heights above sea level. Historically, these elevation points were crucial for surveying and served as baselines for determining other heights. In the logo, the elevation mark symbolises the starting point of planning work, the existing structure upon which everything else is built.
The colour scheme of Benchmark Planung GmbH’s logo and branding has been thoughtfully chosen for its symbolism:
Anthracite in Benchmark signifies a solid foundation, while the leaf green in Planning represents development and enhancement – always in harmony with nature and humanity. The elevation mark in the logo also serves as a navigation icon on the website, becoming a point of reference and reinforcing Benchmark Planung’s methodical, structured approach.
Benchmark Planung GmbH embodies a sustainable and respectful approach to existing structures. The name and logo reflect a philosophy of building upon a solid foundation, enhancing them with modern standards and a strong commitment to sustainability and future viability – paying respect to both the central figures the individual and nature. This approach combines Benchmark Planung GmbH’s focus on aesthetics and innovation to create harmonious spaces that preserve history while giving new identity. Benchmark Planung GmbH unites precision, design and quality - a synergy that brings forth enduring, appealing building projects.
We are here to guide you and your construction project to success with our extensive expertise, experience, and foresight. As a reliable partner, we ensure that your project not only meets current requirements but is also sustainable. Let’s create something extraordinary together! Contact us today and start your project with Benchmark Planung GmbH.